E-mail Marketing Campaign Terminology

No matter what industry or service an individual or business is involved in, understanding key terms is essential for getting the most out of any type of program. To try and engage in an e-mail marketing campaign without being familiar with glossary terms or terms associated with such a field is much like trying to play a game without understanding the rules. When it comes to e-mail marketing campaign terminology, the following are important, but not limited to:

Above the Fold: A term used in both print and electronic media. On the Internet, the top part of an e-mail message or webpage that is initially seen without having to scroll down is called above the fold. This is beneficial for an effective e-mail marketing campaign.

Click Through: A desired reaction and action in any e-mail marketing campaign, but it's caused when a reader clicks on a link to be directed towards an offer or service.

Conversion Rate: The conversion rate is used to describe the number of readers who have completed an action as a direct result of an e-mail message. This number is represented as a percentage of the total list size. This feature is important to any e-mail marketing campaign.

Double Opt in E-Mail Marketing: Gathering permission from visitors to a website who have submitted an e-mail address for the receipt of newsletters, e-mails, or updates are asked to submit confirmation of the desired action as receipt of a special e-mail to their inbox. Only users who follow through with the instructions in this e-mail will receive those offers. This gives users opportunities to confirm or deny e-mail address submission. Any e-mail marketing campaign should include this feature.

E-Mail Marketing Campaign: A sequence of specially designed e-mail messages delivered at various intervals of time, with particular goals or objectives.

Geo-Targeting: Using this in an e-mail marketing campaign enables a company to geographically sort customers using postal codes, states, cities, and other geographic standards.

Multipart E-Mail: e-mails used in an e-mail marketing campaign that are created in different formats are called multipart e-mails.  In most cases, such e-mails are delivered in HTML, AOL, or text. The version that will be accepted by the targeted customer's inbox will be determined by their user settings.