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Promotional Gift Suppliers Terminology
Advertising Specialty: a reference to promotional giveaways carrying an imprinted advertising
Business Gift: product that usually does not carry an imprinted company advertisement, given by a business in goodwill
Debossing: image pressed into a materials surface, sitting below the product surface
Direct Premium: an item given free with a purchase
Direct Response Advertising: advertising that assumes an immediate response from the target audience
Embroidery: design stitched onto the material, most commonly used on logo patches and wearable items
Font: a collective reference to the typeface including numbers and special characters that have a unified design
Fulfillment: reference to the process of packaging and shipping an order to the distributor
Image Advertising: advertising aiming at creating a positive image about the advertiser
Incentive: reward for a purchase in the form of premiums or advertising specialties
Logos (Trademarks): a companys registered symbol used in identifying and advertising
Overrun: an addition to the number of products ordered
Point-of-purchase Advertising (POP): promotion materials placed within retail stores
Premium: product or service offered as a reward upon purchase
Underrun: a shortage in the number of products as opposed to the ordered amount
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