SEO Agencies Terminology

Algorithms: list of well-defined instructions for accomplishing a task

Anchor Text: visible text for a hyperlink
 
Back Link (or Inbound Link): link that points to the subject page

Cloaking: search engine deceiving technique in which the content presented to the search engine browser is different from that presented to the user's browser

Conversion: site traffic focusing on the goal of the site

Doorway Page (or Gateway Page): its sole function is to drive traffic to a specific page
 
FFA  (Free For All): sites posting large lists of unrelated and basically useless links to anyone and everyone

Google Dance: unofficial reference to the period when Google is performing the update to its index, resulting in fluctuating site positions

Keywords: words optimized in search engine queries

Keyphrases: multiword phrases optimized in search engine queries

Keyword Stuffing: keywords included in the text only for the benefits of search engines

Mirror: a near identical website or page used for targeting keywords and keyphrases

PPC (Pay Per Click): advertisers pay for the traffic generated by their ads

PR (PageRank): Google is measuring link popularity of web pages
 
Spam (or Spamdexing): manipulation techniques aimed at achieving higher rankings for a web page

Spidering (Web Crawling):  automated browsing of the World Wide Web resulting in up-to-date data for search engines

Stop Word: words ignored by search engines when indexing web pages