Website Development Companies Terminology

Ad Clicks: advertisement links used by visitors to go to another website

Authentication: technique allowing access to certain webpages only to authorized users.

Bandwidth: the number of bits transferred between the server and the visitors.

Beacon Pages: pages created to increase search engine rankings by increasing the number of related pages linking to the website

Cookies: files containing information about visitors to a website, including username, password and so on

Cyberspace: a reference to the Internet, invented by William Gibson in 1984

Directory: list of websites organized by category

Doorway Pages: pages enhancing search engine optimization rankings with the repetition of a specific keyword phrase

E-Commerce: program enabling a website to sell goods and services over the Internet

Forms: HTML commands that allow the author to filter the information sent to them by visitors

Graphical User Interface (GUI): a program that uses icons rather than commands

Hidden Input Tags: form tags that are invisible to people visiting the website

Hits: requests for files from visitors

Hypertext: associative writing based on links that people can follow

IP Address: Internet protocol address identifying a computer

Key Phrases: phrases used in web content writing for creating associations with the website in search engines

Portal: website where visitors find the object of their search

Spider: program which follows website links in order to update the existing database