Pay Per Click (PPC) - Buyers Guide

Pay Per Click Introduction

Pay per click, also known as PPC, is an advertising based model in which advertisers pay a fee to have their ads placed on search engines and websites. It works by the advertiser bidding on specific keywords that searchers would search for. If the ad is clicked on, then the advertiser would have to pay for each click for that particular search term.

Advertisers can choose what keywords or search terms that they want to have relate with their ad being published. The highest bidder for a particular term then has to pay a specific amount for that term when it is used from a searcher to click through to their site. There are many different providers that can be utilized to partake in a pay per click campaign. The most popular providers are Google Adwords and MSN adCenter.

The benefit of using pay per click for online marketing is that it will target the consumers that are actually already searching for relevant information pertaining to the search term that was bided on for the advertisement. In other words, these people are already looking for information on your products and services being offered.

Another benefit of using pay per click is that it is very much cost effective. Basically, the amount that your business has budgeted for spending on advertising is the amount that you have to spend. You choose the amount that you want to spend on advertising. Therefore, if all you have in your budget is $100 for marketing your website online, then all you have to spend is $100. Of course, as with anything, the more money you spend, the better opportunity you have of your website being noticed.

This Pay per Click Buyers' Guide provides information on what pay per click is as well as how to choose the right program. Furthermore, the Buyers' Guide provides pay per click terminology, an advertising checklist utilizing ppc, and a selection of interesting articles related to the topics of managing and using pay per click programs for the purpose of online marketing.

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