Telemarketing Services - Buyers Guide

Telemarketing Terminology

Average talk time: The typical amount of time an agent spends on the phone with a potential customer.

Cold calling: Telemarketing technique that involves calling consumers who have not inquired about a service or requested the call.

Database: A structured collection of names and contact information for a certain demographic. A call center may purchase a database of prospective customers from company’s that sell such entities.

Direct marketing: Advertising or marketing approach that requires a direct response from the person receiving it (ex. using a coupon that has been mailed to a consumer).

Lead generation: The gathering of information on potential customers that will be contacted through telemarketing calls.

Outbound call: Call made from a call center to a prospective customer.

Outbound call center: Location specifically designated for the use of making telemarketing calls to the consumer market.

Telemarketing: Marketing goods or services through direct telephone contact with the consumer market.

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We needed to outsource some pre-sales work to a telemarketing company and I dreaded the search process. I knew it could take days to find companies, and then repeat my basic needs to each and every one. Filling out your form and having them come to me was a huge time saver. I hired a company in a week and so far we've been very pleased with the results.

Stephen, Buyer
New York, USA