Email Marketing - Buyers Guide

Choosing Direct E-mail Marketing Services

Once you have determined to set up an e-mail marketing campaign, many business owners need to decide whether they re going to do it themselves or have direct e-mail marketing services do it for them. For those who are inexperienced in marketing campaigns, choosing direct e-mail marketing services is a good idea. In addition to knowing exactly what they're doing, direct e-mail marketing services will be able to help you create the campaign, as well as to help build your marketing distribution list.

By offering advice and suggestions for designing an e-mail newsletter template, as well as helping to write and produce a newsletter, direct e-mail marketing services can help save you time and frustration. Direct e-mail marketing services will also publish the newsletter, as well as track results.

When looking for direct e-mail marketing services that will suit your needs, there are several things to watch out for. Choosing a service that offers various versions of newsletters, and AOL, text, and HTML are preferable. A good service should offer full tracking capabilities, as well as opt in or double opt in form from your website. This ensures that your e-mail campaign will not go down the tubes as spam. In addition, good direct e-mail marketing services will not send unsolicited messages or share client information, nor should they purchase mailing lists from any source.

The best way to determine the answers to your questions are to look at client testimonials or feedback that are offered on websites, or else posting questions on discussion boards about direct e-mail marketing services and businesses. Because word-of-mouth can literally, float or sink a business, anyone interested in initiating contact with direct e-mail marketing services should be willing to take the time and effort to research business names and performance before contact. In addition, asking for references or referrals from the company you are considering should be offered willingly.

Your e-mail marketing campaign depends on doing it right. Choosing professional and reputable direct e-mail marketing services can make all the difference.

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We needed to outsource some pre-sales work to a telemarketing company and I dreaded the search process. I knew it could take days to find companies, and then repeat my basic needs to each and every one. Filling out your form and having them come to me was a huge time saver. I hired a company in a week and so far we've been very pleased with the results.

Stephen, Buyer
New York, USA