Search Engine Optimization (SEO) - Buyers Guide

SEO Agencies Terminology

Algorithms: List of well-defined instructions for accomplishing a task.

Anchor Text: Visible text for a hyperlink.

Back Link (or Inbound Link): Link that points to the subject page.

Cloaking: Search engine deceiving technique in which the content presented to the search engine browser is different from that presented to the user's browser.

Conversion: Site traffic focusing on the goal of the site.

Doorway Page (or Gateway Page): Its sole function is to drive traffic to a specific page.

FFA (Free For All): Sites posting large lists of unrelated and basically useless links to anyone and everyone.

Google Dance: Unofficial reference to the period when Google is performing the update to its index, resulting in fluctuating site positions.

Keywords: Words optimized in search engine queries.

Keyphrases: Multiword phrases optimized in search engine queries.

Keyword Stuffing: Keywords included in the text only for the benefits of search engines.

Mirror: A near identical website or page used for targeting keywords and keyphrases.

PPC (Pay Per Click): Advertisers pay for the traffic generated by their ads.

PR (PageRank): Google is measuring link popularity of web pages.

Spam (or Spamdexing): Manipulation techniques aimed at achieving higher rankings for a web page.

Spidering (Web Crawling): Automated browsing of the World Wide Web resulting in up-to-date data for search engines.

Stop Word: Words ignored by search engines when indexing web pages.

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