Promotional Products - Buyers Guide

Promotional Gift Suppliers Terminology

Advertising Specialty: A reference to promotional giveaways carrying an imprinted advertising.

Business Gift: Product that usually does not carry an imprinted company advertisement, given by a business in goodwill.

Debossing: Image pressed into a material’s surface, sitting below the product surface.

Direct Premium: An item given free with a purchase.

Direct Response Advertising: Advertising that assumes an immediate response from the target audience.

Embroidery: Design stitched onto the material, most commonly used on logo patches and wearable items.

Font: A collective reference to the typeface including numbers and special characters that have a unified design.

Fulfillment: Reference to the process of packaging and shipping an order to the distributor.

Image Advertising: Advertising aiming at creating a positive image about the advertiser.

Incentive: Reward for a purchase in the form of premiums or advertising specialties.

Logos (Trademarks): A company’s registered symbol used in identifying and advertising.

Overrun: An addition to the number of products ordered.

Point-of-purchase Advertising (POP): Promotion materials placed within retail stores.

Premium: Product or service offered as a reward upon purchase.

Underrun: A shortage in the number of products as opposed to the ordered amount.

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We needed to outsource some pre-sales work to a telemarketing company and I dreaded the search process. I knew it could take days to find companies, and then repeat my basic needs to each and every one. Filling out your form and having them come to me was a huge time saver. I hired a company in a week and so far we've been very pleased with the results.

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New York, USA