Direct Mailing - Buyers Guide

Direct Mail Companies Checklist

Use the following checklist to help decide if you are ready to employ the services of direct mail companies:

· Are your messages communicated in an effective form at the present time?
· Do you feel that the messages you send out reach the targeted audience?
· Are you getting substantial response to the advertisements you have placed?
· Do you feel that direct mail companies could help you generate more leads?
· Are you satisfied with the form of advertising your company employs?
· Does your company pay enough attention to researching the database for potential clients?
· Would you like to increase the number and scope of potential buyers?

The following is a practical checklist that consumers can refer to when selecting direct mail companies:

· Ask what tools the company employs when researching the target audience!
· Inquire about expected turnaround time of the service they offer!
· Investigate how long the company has been in business!
· Request references!
· Come with a clear idea concerning the target audience and the messages you intend to communicate!

Remember, that delivering your message at the right time is a key to successful communication!

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The form was easy to fill out and took only a few minutes. It was easy for me to find the service I needed, and I quickly heard from a couple of helpful companies.

Angelica, Buyer
Milan, Italy