Graphic Designers - Buyers Guide

Graphic Design Terminology

Animation: The art of creating the appearance of continuous movement with a series of graphic images.

Camera Ready: Artwork ready for reproduction.

CMYK: The abbreviation for the four standard colors used in print design: Cyan, Magenta, Yellow and Black.

Four Color Process: Color printing process, where the combination of CMYK is reproduced.

GIF (Graphics Interchange Format): The most popular graphics format used on the Web.

HTML (Hypertext Markup Language): A text formatting system for creating web pages.

JPEG (Joint Photographic Experts Group): A file format for full color and black and white graphic images.

Logotype: Company or product name used as a trademark in advertising.

Page Layout: The whole design of a single page in a magazine, brochure etc.

PDF (Portable Document File): A format for the transfer of designs across multiple computer platforms.

Resolution: Refers to the clarity of the image; higher resolution results in sharper and smoother image.

Signature: Term used in printing and binding; name given to a printed sheet after it has been folded.

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