Telemarketing Services - Buyers Guide

Outbound Telemarketing - How to Choose

Outbound telemarketing outsourcing has become a viable option for many businesses in recent years. Numerous Fortune 500 companies, including GE, American Express, Sprint and AOL have taken advantage of outbound telemarketing outsourcing to handle their inbound calls with great success. The key element for each of these organization’s success was their ability to rely on the company that represented them to their clients. Generally, when customers call a business that they have received a service or product from, they have questions regarding that service or product. It’s crucial that the company you rely on for call center outsourcing understands your product. No less important is the need for the call center agents to receive the necessary training to properly handle your inbound calls.

To be certain that the agents who will handle your customer's calls are properly trained, you should ask to sit in on the training sessions that the call center puts their employees through. The companies that you are considering for call center outsourcing should be very open to your active involvement in verifying their agent’s ability to respond to questions about your product or service.

Depending on your company’s needs, the outbound telemarketing centers you consider should also have access to up-to-date technologies that aid in caller management and reduce queue time. One of the last things you want to happen is for your customers to call, and for them to be kept on hold for extensive periods of time, or to be sent to the wrong agents for the information they need. A call center that utilizes all of the different elements that may best support your inbound inquiries (caller prioritization, 24x7 service, or even chat and web collaboration) and that also helps you establish which those are, is fundamental if you want to be happy with the call center outsourcing company you use.

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The form was easy to fill out and took only a few minutes. It was easy for me to find the service I needed, and I quickly heard from a couple of helpful companies.

Angelica, Buyer
Milan, Italy