Pay Per Click (PPC) - Buyers Guide

Choosing a PPC Program

There is a wide array of PPC programs for you to choose from. These programs all offer a means to advertising on their search engines. Your ads will then show up in their search engine results and most likely on the right hand side of the page. Since there are quite a few, it is best to compare the terms, fees, standards on ad spacing and benefits of each. This will ensure that your advertising campaign results are up to par with what you are expecting. Website promotion is very critical to the success of your marketing campaign. Therefore, it is in your best interest to know these differences before choosing any one PPC provider.

How do you choose the right PPC program? First, you need to know who the major PPC providers are. These are MSN adCenter, Yahoo! Search Marketing, and Google Adwords. Of course, there are more, but these PPC programs are the ones most popular to the online public. Next, you will want to determine how much traffic each PPC provider generates in total. Google is the top search engine and gets the most traffic generated. Out of all the searchers on the Internet, approximately 80% of them use Google. However, this does not mean that the other PPC programs are not effective.

When choosing the right PPC program, you will also want to know the account setup fee and if a deposit is required or not. Google Adwords does not require a deposit, but they do charge a $5 account setup fee. Yahoo! Search Marketing requires you to pay in advance for your monthly bids. Google Adwords does not bill in advance, but they bill as you use your monthly budget up with clicks. MSN adCenter also charges a $5 account setup fee. Another thing to consider when choosing a PPC provider is what their minimum per click fee is. The difference between Yahoo! Search Marketing and Google Adwords is that Google only charges .01 cents per click, whereas Yahoo! Search Marketing charges a minimum of .10 cents per click. Even though this seems like a huge difference, the reality is that both end up averaging about the same when it comes to bidding on a specific search term. MSN ad Center charges a bid minimum of .05 cents per click.

Finally, you will want to determine ad space standards. Yahoo! Search Marketing offers more space than Google Adwords. This is one advantage to choosing Yahoo's PPC over Google's. The size of your ad can make a difference in providing the online public with valuable information that could lead them to click on it.

Overall, all of these PPC providers are worth using. However, if this is your first campaign, it may be in your best interest to try Google Adwords, because they are the most popular search engine online. However, all three of the PPC providers mentioned above can provide you with a successful click through rate and a return on your investment.

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The form was easy to fill out and took only a few minutes. It was easy for me to find the service I needed, and I quickly heard from a couple of helpful companies.

Angelica, Buyer
Milan, Italy